I was invited back to work with Territory Studio on Hotel Chocolat’s Christmas campaign as a creative technologist and art director. I oversaw the design and art direction of each scene, developing the client’s initial concept illustrations into a fully realised 3D townhouse sculpted from chocolate. With the ambition of turning the house into an interactive, multi-room experience after the campaign, the client asked us to create the entire environment in Unreal Engine 5.
I was responsible for translating the loose concept illustrations into a coherent architectural and interior design. Drawing on Edwardian and Victorian townhouses, I developed a chocolate-built aesthetic, with digital textures and materials carefully matched to the appearance of Hotel Chocolat’s own chocolate.
The campaign encompassed the house’s front exterior and three interior spaces: a kitchen workshop, a living room and a private mini-theatre.
The final rendered artwork appeared across digital and offline channels, including streaming and social media. The scenes also featured in an immersive Christmas product launch event in London.
